Branding, User Experience,

Meta + System + Generative Design

I'm currently working full time as Senior Art Director at BUCK New York.

Hi Friend! My name is Renaud and I'm a French Designer based in Brooklyn.

I am obsessed about the idea of using Creativity, Design, Innovation, Science, Behaviour & Experiences to empower Humans around the world.

My umbrella of expertise may include:


Branding, Human Experience, Meta Design, Design Systems, Design Semiotic, Design Hacking, Generative Design, Creative & Art Direction

I guess multi-platform goes without saying, oops, there I said it ...

My Vision


After studying Applied Arts and a short admission at ENSAAMA Olivier de Serres in Paris. I started working as a design apprentice under the mentorship of David Ronhel for the design studio HKI Hellohikimori where I later became Art Director.

There, I contributed to the success of a number of award-winning work (FWA, Webby, Promax,) for clients such as Louis Vuitton, Diesel, Coca Cola, Orange or L'Oréal and participated in festival talks (OFFF, MADinSpain) and live press events (Adobe).


2007 ー After studying Applied Art in Highschool, I moved to Paris to study design and dropped Design School a year later.


2011 ー I moved to London to freelance and switch from Interactive and WebDesign to 3D and motion.
2015 ー Co-Founded the 3D design studio Panoply alongside with Mark Lindner.
2018 ー Stopped everything, established an independent practice to study Typography & Design Systems.

There, I contributed to the success of project for small brands including Nike, Apple, Google, Microsoft, Disney, for renowned award winning studios such as ManVsMachine, Nexus Production and Universal Everything.

I ideated, designed and co-directed our launch project "A Guide To Happy", which gathered a humble total of a million+ views and press features in Vice media, Motionographer and Fubiz and successfully created and produced high end commercial 3d motion work for small business such as Nike, Louis Vuitton and Mercedes.

I created a number of typefaces, including the RenoMono free font with a 20K+ download and a five star rating ✨  Commissioned and co-directed to design the identity of League Of Legend Teams (Only the small equivalent of Fifa in e-sport) alongside Matthias Winckelmann from Foam Studio in Berlin.

New York

After failing miserably to surround to the long term joy of mechanical work and the many glories of becoming a typographer, I had been offered to join BUCK as a Senior Art Director to contribute to brand activation, branding, multi platform design systems.

2019 ー Moved to New York.🗽

I contributed to help young professional and student through free Online Coaching, using a systemic approaching to coaching, reviewing portfolio and self development strategies.

2020 ー Offered coaching in an effort to respond to the COVID-19 situation in 2020.

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© Creative Cybernetics LLC — Renaud Futterer