Renaud Futterer

© 2008 — 2026

I turn Brands into Systems.

Think once, Ship forever.
At scale, on brand.

Capabilities

Think once, ship forever

An out of the box Production Ready Brand System built for impression, conversion, retention & volume.

Brand + Positioning

Strategy, identity, creative art direction & brand intelligence.

Product Design

Brand & user experience, interface, & design system, React ready.

Visual Development

Custom tooling for motion and generative visuals, on brand.

Content System

Skills, design & context engineering for content generation.

Info

Renaud Futterer is a Consultant, Founder and Designer.

Eighteen years across branding, motion, product, design engineering, and emerging technology. Buck, ManvsMachine, Nexus Productions, Buoy. Co-founded Panoply in London. Clients include Nike, Louis Vuitton, Mercedes, Google, Spatial, and Jean Paul Gaultier.

Work

IBM

IBM

Creating an versatile Illustration Design System for IBM with BUCK‍‍‍

brand-design
Verizon

Verizon

creative-film
Consensys

Consensys

Crafting a Web3 Brand featuring Damien Hirst — Palm NFT

brand-design
See all work

Codex

Dark, or off-brand. Pick your loss.

Your brand has two failure modes: it goes dark, or it goes off-brand. A system lets you take neither loss.

consistency

The queue always comes back

Adding hands and faster tools never empties the backlog. The bottleneck is structural, not a volume problem.

bottleneck

Why the AI content sounds like everyone else

Generic AI predicts the average, so it sands off the one thing that makes the brand yours. A system starts from your brand instead.

ai
See codex

Get in touch

Contact

Inquire for consulting, direction and creative / design system work.