PlayNet
Designing the future of play
Building the Identity Design, Product Design, UI/UX Experience & Cross-Platform Branding Framework for the future of Gaming. — Designing the future of play
Building the Identity Design, Product Design, UI/UX Experience & Cross-Platform Branding Framework for the future of Gaming.
Context
About the project
Building the Future of Playable Media
PlayNet harnesses the power of gaming to forge connections and shape culture, creating a dynamic space where brands and gamers collide. This groundbreaking platform revolutionizes the gaming experience by blending entertainment with engagement, offering users the chance to earn rewards while enjoying their favorite games, influence how brands interact with the gaming community, and take control of their experience to unlock tangible benefits.
We crafted PlayNet’s identity from the ground up, delivering bold creative and art direction alongside a seamless UI/UX experience. Our team developed a versatile framework for branding and marketing assets, ensuring consistency and impact across all platforms. This is where innovation meets play—where gamers and brands redefine the rules of engagement.
Credits
Credits
CEO (POC Lab): Simone Berry
Producer (POC Lab): Aleissia Laidacker
UX Design (POC Lab): Jada Walters
Design & Creative Direction: Renaud Futterer
© Renaud Futterer